A new report by Nesta calls for systemic change through innovation in the UK to match the speed at which the population is ageing.  Titled 5 Hours a Day, because that is how fast the the UK population is ageing, the report says that it is necessary to move away from chronology as our main concept for understanding age. Instead, “the ageing population should be seen as an opportunity, not just a challenge, and we should recognise the value [both actual and potential] of older people.”