Research giant Nesta recently published a new report “Who Cares? The role that entrepreneurs and technology can play in improving informal care in the UK” that calls for the creation of an informal caring economy in the UK through a network of family, friends, neighbours, volunteers and services.  The report identifies four key ways in which technology can facilitate those relationships through communication tools, marketplaces and care management. As Nesta says, “The provision of public sector support is already under strain and will not be able to meet the growing demand” of the shifting demography of the country.